It is more common than you think for marine businesses to neglect their websites. It is easy to forget about something that you don’t see every day when dealing with the day-to-day activity of being on the dock, in the boat, and generating new customers. But in all reality, it is not enough to have outdated information and a contact phone number on a website in hopes that prospective customers might find you. We all know that we live in a digital world. To stay ahead of your competition you need to pull your customers in with an interesting, engaging website…
Spring break has come and gone for most families in the United States and you know what that means: the 2023 season has started! If you haven’t already, now is the time to analyze what is working and what isn’t. Is your website actively generating new customers for you? Here are 3 facts about your website that might put that into perspective: A two-year-old website may be too old! Given that search engines are updating their requirements, an outdated website runs the risk of not displaying properly in a potential customer’s web browser, having unexpected formatting issues, and, most importantly,…
Without good, positive customer reviews, your reputation, and business traffic decrease. Even seeing one negative business review can prevent the majority of prospective customers from working with a business! Providing excellent customer service and impeccable experiences in every interaction is critical to the success of your business. This is especially true when you consider the ability for clients to leave reviews on the myriad of websites available (Google, Yelp, TripAdvisor, Facebook–the list goes on and on). Online reviews help your business be more visible, look more trustworthy, and undoubtedly result in more business. Additionally, as alluded to above, they provide…