Successful Marketing

Although it is important to have good search engine rankings among the major ‘players’ out there, it should not be the only area you rely on for your web business.

Charternet and Marinemall have proven itself as a reliable source of advertising for our marine businesses. Since 1996 we have helped thousands of marine businesses take advantage of the power of the web.


The first step- Is your Site Search Engine Friendly?
You may have heard this phrase before from other Web Marketing Companies and it is definitely one to pay attention to as it will determine whether or not your web site is suitable for search engine rankings. The burning question is; just what does Search Engine Friendly mean?


There are several factors taken into consideration when reviewing a website for its Search Engine (or SE for short) Friendliness:

  • Is the website built in static HTML or HTM?
  • If the website is dynamic (built in database format such as ASP, PHP, etc) can it be converted to SE Friendly pages?
  • Is the site free of Framesets (Click Here for an Example of a Frameset design).
  • Does the website have content (static text) and not just images?
  • Is the site free from excessive java scripting, flash animation, etc?

The second step-Getting People to Your Site
Once your website is considered ‘search engine friendly’ you now have the next major step of getting visitors to your website. A few factors include:

  • Organic SEO
  • Pay Per Click Marketing
  • Link Development
  • Press Releases
  • Blogging/Article Writing
  • Email Newsletters

Make Charternet/Marinemall a part of your Search Engine Marketing Plan!

If you are unsure, let us review your existing website for its SE Friendliness! Click here to get started and see what charternet.com can do for your marine business today!


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